Overview

We proposed a business plan as part of Mondelez Maestros Challenge hosted for all the prominent B-schools in the country. 

 

Problem Statement

Mondelez needs to diversify and strengthen its market presence in the rapidly expanding Modern Trade and E-commerce channels in India to remain competitive and capitalize on new growth opportunities
 

Objective

To identify actionable strategies and initiatives that Mondelez can implement to effectively penetrate and dominate the modern trade and e-commerce channels in India, leveraging its established cold chain infrastructure to create a sustainable competitive advantage.

Key Deliverable

Propose how Mondelez India can build a moat (distinctive advantage) in Omni-channel (Ecom & MT).
 

Design Principles
Market Research, Explainer Video Prototype, User Journey